The trainer has 26 years of solid track record
in Telco environment, both in consulting as well as management capacity.
He was the CEO of Ganesa Telecommunications. At Ganesa, he started
up the Rural CLEC focusing on placement of fibre-to-the-premise
and the "Triple Play" product offerings in Oklahoma, Arkansas,
Alabama, Georgia, and Florida. Apart from P/L responsibilities,
he has oversight of the design, installation, site acquisitions,
procurement, commissioning and operations of FTTP network offering
voice, CATV, and IP services via FTTP network.
Prior to Ganesa, he was the Program Director of Winstar Hong
Kong. At Winstar, he was responsible for the design, installation,
site acquisitions, procurement, commissioning and operations of
LMDS network offering voice and IP services via LMDS network.
Before Winstar, he was a Technical Consultant with Teleglobe,
and was responsible for the redesign of telephony networks, including
their Interconnects and SS7 networks. During his career, he has
built five international Greenfield telecommunications companies.
Other positions he had previously held were, namely, Program
Director of Fibrenet Telecom Group (where he was responsible for
turnkey design, installation and commissioning of a SONET-based
transmission network that encompassed (8) strands of fibre in
downtown Manhattan), Technical Consultant for XO Communications,
Global Telesystems Inc, Program Director for Saudi Aramco etc.
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- Identifying and specifying market requirements
and the
role of product management
- Analysis of product life cycle considerations and
differentiation
- Developing product roadmaps
- Developing differentiated product positioning
- Presenting the business case for the product
- Specifying and managing the creation of customer specific
products
- Developing product sales tools and collateral
- Ensuring that we deliver fully augmented complete products
- Defining new products and gathering product requirements
(New Product Development)
- Defining product business criteria including managing
costs
- Securing internal resources for product team
- Translating feature requirements into engineering
specifications
- Working across all functions to bring a product to launch
- Leading teams to ensure execution towards product
objectives
- Key elements of a requirements process
- Defining supportability requirements
- Promoting the product internally across all functions
- Promoting the product externally with press, customers,
and partners
- Bringing new products to market
- The product launch process
- Product differentiation
- Product positioning and outbound messaging
- Product Life Cycle considerations
- Product portfolio management
- Product management may also represent an organization`s approach
to the process of managing and marketing its products and services
as smaller businesses inside the larger enterprise, supported by
multi-function product teams (led by product managers) and a standard
product development process. |
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Product management is a function within an organization dealing
with the day-to-day management and development of a product or
family of products at all stages of the product lifecycle. The
product management teams develop and maintain the products in
accordance with the organization's Product Life Cycle process.
The course covers three major tasks facing today’s product
mangers: analyzing the market, developing objectives and strategies
for the product or service in question, and making decisions about
price, advertising, promotion, channels of distribution and service.
Product Management utilizes the familiar Marketing Plan as the
unifying framework and takes a “hands-on” approach
toward preparing graduates to assume the position of product manager.
Product management typically deals with all of the end-to-end
aspects of a product or product line, including product profitability.
Product Management is a collective term used to describe the broad
sum of diverse activities performed in the interest of delivering
a particular product to market. From a practical perspective,
product management is a domain that holds two disciplines: product
planning and product marketing. This is because the product's
functionality is created for the user via product planning efforts,
and product value is presented to the buyer via product marketing
activities.
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